A Vital Sales and Service Tool for Business

1. A website promotes your business around-the clock and around the world.

You can’t promote your business everywhere at once. But your website can—even if a few new customers find your business each day, isn’t it worth it?

2. A website introduces your business to potential clients.

Today’s consumers go to the Internet when searching for products and services. Just ask the Yellow Pages folks who are scrambling for advertisers. Since your website is accessible worldwide, it may just open up a whole new stream of revenue for your business.

3. A website improves customer service.

Your website is a sales channel and an information source. Your customers can visit your site to find the answers to their questions—your business hours, location, product support, etc. Your website can dramatically reduce the number of customer service calls and increase overall satisfaction.

4. A website presents a professional image.

In terms of sales or networking, presenting a professional online image cannot be underestimated. If they’re interested in working with you, most everyone you meet will try to learn more about you and your business online. And customers? How many times have you used a company’s website to decide whether or not to do business with them?

5. A website sells your products and promotes your services.

Your website is the one thing that can increase your sales without increasing your sales team. Let us build a quick and convenient e-commerce system that simplifies the check out process, helps track your inventory and promotes loyalty among your buyers.

6. A website gathers information and generates valuable sales leads.

Sign up forms, request information forms and even collateral downloads let you gather contact information to use in your marketing channels. And that opens the door to more business.

7. Your competitors have websites.

It doesn’t matter if your competition is a corporate conglomerate with endless resources or the “one man show” down the street. Having a website lets your business compete with anyone because, on the web, it doesn’t matter how big or small your company is. What matters is that your website (and your company) can deliver the services or products the visitor needs.

A Lifeline for Community Organizations

1. A website improves communications.

Perhaps one of the biggest challenges for community organizations is to provide timely, thorough and relevant information to its volunteers and the people it serves. Through blogs, resource pages, email newsletters and more, your members can find that information any time they need it, reducing frustration and improving the services you can provide.

2. A website creates community.

Facebook, Yahoo Groups, forums, email lists. Sometimes it seems we “see” our friends more online than we do in person! Your website can be a hub for the people in your organization, a meeting place to catch up on the latest news or to share what you’ve been up to.

3. A website shares resources.

Many community organizations are focused on providing help and support to a segment of the community. Your website can assist by providing access to resources, such as trusted advice from your members, guidance on how to advocate for a cause, contact lists for local officials and community leaders, and links to additional resources. You may also have forms and other materials you make available for download. A password-protected member area can limit access as needed.

4. A website publicizes your purpose and your events.

Just exactly what is it that you do? How are you organized? How can people get involved? Your website informs the community of your purpose and provides publicity for your events.

5. A website can collect dues, donations and registrations.

Collecting payments at meetings is frequently awkward for community organizations. People don’t have the cash, forgot their checkbooks, or you’re not equipped to take credit cards in person. It is so much easier to send out a reminder email, and people can donate, pay dues, and register for your events from the convenience of their own home.

6. A website establishes your presence in the community.

Your community organization is most likely a member of a larger community as well, be it a city or town, groups with similar interests, or sister organizations in other communities. Those groups have websites as well, and can provide links to your organization.

Your web address can be prominently displayed in your advertising and press releases, making it easy for others to find more information about you.